Singles Day or Single Sticks Holiday is celebrated annually on November 11th (11/11) in China. This date was chosen because the number “1” resembles an individual who is single or alone. It began as an anti-Valentine’s Day in the 1990s when students at Nanjing University started celebrating their singledom by buying gifts for themselves. Today, Singles Day is the largest shopping day in the world, far bigger than Black Friday, Cyber Monday and Boxing Day combined. It has now become a day when everyone, regardless of their relationship status, shops online for discounts on everything from daily necessities to luxury items. This year big Chinese e-commerce platforms report strong sales during the world’s largest shopping festival as the pandemic moves more people online.

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